At Catalyst, I worked as the in-house Motion Graphics Designer and Videographer and Photographer. On a day to day basis, I created visual content and promotional materials (videos and GIFs). During busy months, I helped out the other designers work on other graphics.
In addition to being on the Design Team, I worked on improving their website and assisted the Marketing Team. I also managed the Instagram feed and sometimes the Facebook and Twitter feeds.
My most exciting project was when our AirPods product got into the Apple Store and I was given the opportunity to create the video that would be featured on their platform.
Here is some of the work I did at Catalyst!
I recently completed two projects with Hong Kong-based store Aanya Shop (@aanyalife). The first was a video promo for an even they did with Shore Restaurant and Bar. The second was a photography project of their merchandise.
AANYA X SHORE
#brunchbytheshore - A brunch event.
Unveil represents the challenges one faces as a gender fluid person through the styling and mood.
In collaboration with fashion majors for their Digital Presentations class at SCAD Savannah, we created an ad campaign to go with their lookbook and showcase their gender identity shoot.
Videographers: Arjun Kale, John Rodriguez and Nikita Tejnani
Video Editor: Nikita Tejnani
In collaboration with fashion majors for their Digital Presentations class at SCAD Savannah, in which they created an ad campaign influenced by the Chanel Spring/Summer 2016 eyewear campaign.
We partnered up to create the video campaign.
Within was my senior project at the Savannah College of Art and Design. It's about one's relationship with themselves and the universe.
The quote is by Japanese philosopher, Daisaku Ikeda. It reads:
"The human spirit is as expansive as the cosmos. This is why it is so tragic to belittle yourself or to question your worth. No matter what happens, continue to push back the boundaries of your inner life. The confidence to prevail over any problem, the strength to overcome adversity and unbounded hope - all reside within you."
I had wanted to make a music video for a long time, and finally got to do it for a class. The person singing is a close friend, whose voice I got recorded at the sound studio in SCAD HK. We layered that onto an instrumental track and then went out to shoot the video. I included plexus graphics to tell the story that the girl is singing about.
This video was inspired by the lyrics from 'Limbo Limbo Limbo' by Jhené Aiko. From my understanding, the lyrics are telling us about a girl who understands the essence of life, but the world being modern contradicts her reality. I used the plexus graphics to symbolize this 'understanding' she has of life. Stylistically, I love black and white, as well as grungy textures - which explains the locations I chose to shoot in.
For Compositing for Motion Media, we collaborated to create a surreal dreamlike video about the sushi making process.
For this project, our team chose to do the manifesto from 'Steal Like An Artist' by Austin Kleon.
This is a side project that I had an idea for. I've not worked in cel animation much, and I thought I'd try out this idea I had. It was inspired by Roy Lichtenstein's work. I hope to add to it soon. My objective for this is to have a series of GIFs, and add to this similar to how I add to my Daily Minimal project.
This was a class exercise where we were given a brand, and had to do a quick 5-second logo animation for it. For MTV, I chose to use pop art - Andy Warhol's famous Marilyn Monroe painting. In MTV fashion, I proceeded to glitch and get messy with the image, but in time to the music.
This was a quick class exercise where we were given a brand name, and told to do a 5 second logo animation. I decided to try my hand at cel animation, as I had never done it before. I filmed the footage by myself, incorporating the skateboard feel that VANS is known for. I've uploaded 2 versions with different music. I picked the first because I think it has a cleaner, more professional feel to it. The second one however, I feel relates to the VANS brand more.
With this project, the concept originated from the music. I created the music first using Apple's Garageband. The music has a smooth but surreal feel to it, which to me, is what a person feels like when they're slightly intoxicated. From there, sprouted the idea to shoot a short film of someone getting very drunk. I took the project into Adobe Audition and experimented with some effects, which I used to symbolize the person having reached that state of being fully intoxicated.
This was done when I was new to motion graphics. My project was to do a video where I used kinetic typography. Since I enjoy dance, I decided to incorporate it into the video. I used the song "From TIme" by Drake, featuring Jhené AIko.
This video was inspired by Beyoncé's 'Run The World' performance at the 2011 Billboard Awards and the ending credits from the movie 'Friends with Benefits'.