TEDxTinHauWomen
In 2024, I had the distinct pleasure of joining the Creative Team at TEDxTinHauWomen, the longest-standing TEDx event dedicated to women in Hong Kong. The name honours Tin Hau, the Chinese Goddess of the Sea, and is not to be confused with the specific area of Tin Hau, Hong Kong.
In my role as Brand Lead, I was responsible for shaping the Art Direction. Drawing on my background in motion graphics, I also had the opportunity to define the motion branding. What began as a simple brand guideline evolved into a comprehensive suite of assets, including speaker photography, social media visuals, event signage, animated posters, dynamic stage visuals, and even goodie bags!
One of the talks from the event day. To watch more, click here.